The relaunched Edinburgh International Film Festival (EIFF) honours 70+ years of festival history, showcasing the very best talent in filmmaking in a re-energised format that is rooted in a local Scottish context whilst embracing the international diversity of creative expression.

I joined the EIFF team as Design & Display Co-ordinator. Empire Design created the logo and introduced a bold new aesthetic with a classic, retro logo. Unveiling a design that looks forward but pays homage to the Festival’s illustrious 77-year history.

I then set about creating the brand architecture and building the infrastructure for the festival and planning for the coming years.

To do this I expanded on the ‘Transporting’ Orange Empire Design had chosen for the main logo, creating a primary and secondary colour palette to help differentiate the various strands of the programme.

I invented typographic rules using Neue Haas Grotesk – a clean, confident typeface with geometric influences that harmonise with the logo's design.

I created Brand Guidelines to work across every aspect of the festival from venue dressing to marketing materials and social templates.