Concept

Taking membership campaigns in a new direction, we devised the name, art direction and story for this membership campaign creative.

Working with Picturesmith, we formed a world that celebrated the iconic Picturehouse buildings and characters from much-loved movies.

In the ident design, familiar, delightfully rendered buildings and characters made people feel involved and welcomed. And the message ‘our members make us’ confirmed this feeling of coming home.

Delivery

Departing from real life footage we used paper to create a tactile, approachable and friendly world that greeted people in the foyer and accompanied them to the feature film.

The ident design for this appealing, quirky membership campaign travels the cinematic landscape to a perfectly timed score with very pleasing sound effects.

The ident is bustling and energetic; a feast for the eyes. Yet the ident creative is transposed into postcards, banners, digital ads as calm, clear, collectable pieces of creative.