Concept

Sundance film festival is a highlight of the independent film calendar. We applied a look and feel to the Picturehouse Central building, transforming the space for the festival.

At every point on their visit, our aim was for festival goers to feel immersed in a stimulating environment. 

Our vision of creating a rich design language informed this comprehensive project that spanned story boarding, art direction and uniform design.

Delivery

Re-contextualing graphics from Sundance Utah, we created all assets for Picturehouse and UK tour of the Sundance Film Festival.

Without a set designer, we brought the Sundance brand identity to life with a bold, maximilist approach to application.

We converted an under-utilised gallery space into a celebration of Be Manzini’s 2019 Sundance poem, with a hand painted mural.