Concept

Black History Month is an important point in the calendar for Picturehouse cinemas and the communities they reside in. 

The event celebrated respected vintage and contemporary films and deserved stand out campaign branding and artwork.

It was important to us that we create something unique and evocative that married past and present, whilst staying fresh. 

Delivery

We developed an eye-catching, evocative and powerful art style and tagline which came to life across print, digital.

Layering some of the oeuvre’s best actors over a hand-rendered texture, exuded an energy that was amplified by a warm, inviting palette and impactful type.

We carried this into the art direction of the motion trailer and full suite of print, social and digital assets.