War Child Exhibition at The O2
Emotionally arresting, participatory, site specific posters and master graphics for 20 years of War Child.
Concept
Celebrating 20 years of War Child, the British Music Experience exhibition at the 02 honoured music events that have generated mass awareness for the War Child charity.
In collaboration with pd3Limited we developed powerful imagery and creative for entrance panels at the 02.
Key to the site specific piece was an interactive area for people to contribute their images and pledge support to the cause.
Delivery
Developing the master graphics for 20 years of War Child, pd3 and Fourth Wall created instant impact and connection by framing portraiture with a 20.
This emotional visual connection was deepened further with large quotes and statements to drive home the impact of War Child’s message.
Crystallising the concept into something immediate and tangible, we created a tactile red string and simple wooden pegs for UGC imagery.
